Public Relations is defined as the art and science of managing communication
between an organization and its key constituents to build, manage and sustain its positive
Oxford Dictionary defines Public Relations as The
activities and techniques utilized by public and private organizations and enterprises to
establish favorable attitudes and responses in their behalf on the part of the general
public or special groups; included are analyses of attitudes, appraisal of procedures and
policies, recommendation of internal change, and effective presentation of the
organizations purposes and objectives.
became the 16th state of the Union of India on 1st
December 1963. The Department was established in 1964 as
the Department of Information, Publicity and Tourism.
As the primary
function of the Department was to aid the Government through Public Relations, the
Department was renamed Information and Public Relations in 1984 to give it a wider scope
and greater areas of function.
The practice of
Public Relations is to build rapport and in the context of Nagaland the Department of
Information and Public Relations becomes an indispensable part of the State government. It is the role of the Department, be it in the
Directorate or the Districts, to be a channel of communication between the government and
the people, or between different Departments. It is also the duty of the Department to
highlight the governments activities, thereby projecting a positive image of the
inception the Department has been responsible for publicizing the various policies and
programmes, welfare measures, developmental activities and initiatives taken by the
Government for the welfare of the people. These are disseminated through the different
media units in the state, both print and electronic.
updated on 7th June 2007.